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WWD - Beauty Industry Trends Review


...The (Long Beach, CA) show also provided a venue for launches of entire lines or product categories. Ilike, a Hungarian skin care brand that was founded 50 years ago by a now 80-year-old woman - Aunt Ilike - was introduced to the U.S. earlier this year. But at the show, it launched a men's line in a bid to cater to the boom in men's salons and spas. The three products in the collection include the Black Exfoliating Wash, an After Shave Gel and a Stonecrop Daily Moisturizer.
Szilvia Hickman, senior vice president of Szep Elet, the Indianapolis company that distributes Ilike nationwide, said the men's collection was in keeping with the rest of the 70-item line, which uses organic fruits and vegetables to combat common skin ailments. Products include masks made from sorb apple berries, a rose hip serum and a cleanser made from red roses. The products carry an average retail price of $40. Hickman said that the line has a healthy retail life because of its beauty boutique-type packaging.
"The organic market is huge and constantly growing, especially in key markets that are quite sophisticated, such as areas on the West Coast and in Northern California, Florida, Arizona and Texas," Hickman said. "These are noninvasive but effective products using old family recipes from a company that is still family-owned."


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