We proudly received the Superbrands Award - for the 6th time!
We are a Superbrand.
We always hoped and believed that what we had created was for the sake of people, and for the beautification of the world. Now we know that others think the same way also.
Our product line has again been chosen to be a member of an elite club that includes such famous and successful brands as Audi, Adidas, Durex, T-Mobile, National Geographic, Sony and many others.
What is a "Superbrand"?
"A Superbrand is recognition for the top brand that has achieved the best reputation within its category. In contrast to competing brands, it offers customers emotional and palpable advantages which customers expect and appreciate."
The Superbrands program was launched nearly ten years ago. This international programme, founded in 1995 in Great Britain and operating in approximately 30 countries today, invites respected communication and marketing experts from around the world to evaluate the efforts and resulting consumer effects of thousands of brands. In Hungary this was the first year when an independent and international Branding Committee was formed to evaluate the brands in Hungary.
And this time "Superbrands" became really super!
Only 400 out of more than ten thousand won the Superbrand title by the jury, and our product line is one of them!